Royal Opera house launched mobile version of website in December-2013. According to reports they have build responsive website which is compatible with smartphones, tablets as well as laptops & desktops.
It is said that iOS version of ROH had some drawbacks in terms of features & user experience so to overcome these issues & to improve user experience, Royal Opera House terminated iOS app which was made available to iOS users since 2011.
Jamie Tetlow, ROH’s head of digital development wrote in a blog, "Once we had a responsive website, we questioned the need for having the app at all - it added no value for the user but increased the possibility of error, as information had to be input manually"
“It’s with this in mind that we have chosen to close our iOS app from the beginning of the 2014/15 season. From 2 June 2014 the app will be ‘terminated’ and any installed versions will become non-functional.”
“We used an off-the-shelf service to power the app and it has been impossible to deliver exactly the same functionality as on the website. One key issue is that you cannot select your own seat on the app - a feature that we know our customers value,” he said.
“The team working on the website make small incremental changes and additions to functionality on a weekly basis and it’s this kind of continuous development that has led to recent features like ticket search, people pages and flexible advance packages,” Tetlow said.
User data contained in iOS app, such as event history and personal details, will now be available from the account section of the new responsive website.
Source:
http://www.roh.org.uk/news/notification-of-our-ios-app-closure
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